WWI - White Castle - Notes

White Castle Invents the Fast Food Industry:

-The first chain to sell one million hamburgers:

-1932 - The first fast food ad campaign is run

-1943 - Started serving hot dogs and eggs to accommodate war rationing

-1949 - Signature five holes added to the patty to speed up the cooking process

-1955 - Fish sandwiches are added to the menu

-1956 - Milkshakes are added to the menu

-1961 - One billion hamburgers sold

-2001 - The White Castle Cravers Hall of Fame is established

“White Castle’s Loyal Customers”

-Customers remain customers because the first hamburger is “just right” and the second is the same, the third continues to give 100% the same satisfaction and so on.

-Policy to be of full service to our customers, installed a 24 hour service.

“5 Hamburgers .10”

-Coupon in the newspaper for 5 hamburgers for only $0.10.

-Hamburgers usually sell for $0.05 a piece.

-16 centers throughout the country.

“White Castle Patties in Supermarket”

-White Castle tests selling frozen square patties in the supermarkets.

-If the test selling works successfully then people who live where there are no White Castle’s will be able to enjoy small square hamburgers.

-Frozen 10-pack.

“All-night White Castle burger stands thriving”

- Except for 2 years during the depression, White Castle each year has distributed 1% of its gross sales in employee bonuses.

-The company has a profit-sharing plan that last year paid $5 million.

-People look around and find no White Castle where they live and write and say, “Why aren’t you here?”

HW

1. I have heard of the propaganda but I am not sure what it means.

2. Definition of propaganda is information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.

4. What I noticed in all of the images is that they are trying to sell the navy and army to you. They made the posters very colorful to make it look fun and something that you would be interested in. They also made it sound like that you are needed for the navy or army and wanted to make you sound important. They also made it sound like a good opportunity. 

Posters

5. The author expects the reader to see it and want to join the army or navy to help them out. I can tell by what the posters said and by how they made them look.

6. The ideal target is for people who are looking to join the army or navy, especially 18 year olds who are looking to help out the country. The posters made it look like it was a good idea to join.

7. I am not comfortable with it because they made it look like it was something fun to do and do not make it look like it is fighting for your country and life. 

8. They felt like it was important because they needed more soldiers and the posters made it look like they were needed and wanted.